Not all messages express the same, nor do all the media communicate the same. We seek innovation in creative coherence.
We all emit signals (people, groups and companies) the question is if we control those signals, if the identity / image works.More information
Editorial advice, reading reports, design of master models for books or magazines, preparation of the originals and editorial marketing.More information
Todos emitimos señales, personas, grupos y empresas, la cuestión es si controlamos esas señales, si la identidad/imagen funciona.More information
We are able to organize any type of event, from initial ideas, to production, assembly or press clipping.More information
In the twentieth century the boundaries between communication and advertising were quite clear. It was relatively easy to distinguish an advertisement from a piece of information. The classic scheme of sender, receiver, channel and message was maintained without too many complications.But things have changed. What brands develop on Facebook is communication or advertising? Who is the true issuer when the consumers of a product share their opinions in a corporate channel? Many seem not to have noticed, but yes, things have changed.
, Director of Logic Activity and professor of ICEMD
A paradigm in which new trends are created that affect the communication of companies and that it is essential to know, since, after the massive generation of content, it is time to be very selective and take advantage of the multitude of tools that we have at our disposal to generate closer links with our publics.The new strategies of brand communication will be bold, measurable and disruptive with the established moulds, adapting to generations that demand greater experiences, influences and visual challenges.
, Corporate General Director of beon.worlwide